Announcements

AUSTIN, Texas, BELFAST, United Kingdom, DUBLIN, Ireland, and MELBOURNE, Australia  – May 7, 2025 – Simply NUC, a global leader in small form factor computing, today announced its expansion into the Asia-Pacific (APAC) region as the next milestone in its international growth strategy. Launching first in Australia, the move positions Simply NUC to better serve its growing customer base in APAC, delivering localized support, rugged compute solutions, and tailored system integrations directly to the region.

With successful footholds already established in the United States, United Kingdom, and Europe, Simply NUC’s latest expansion aims to provide real-time support across time zones while deepening partnerships with enterprise customers operating across global markets.

Andy Penman has been appointed Vice President of Sales for Asia Pacific to lead Simply NUC’s efforts across the region. With more than 17 years of sales and marketing experience in the AV and IT sectors across APAC, Andy brings a deep understanding of the regional market, customer needs, and technology landscape.

“My vision is to build on the success Simply NUC has already had globally and localise it here in APAC,” said Andy Penman.

“With a unique suite of hardware solutions, particularly around AI at the edge, we’re in a great position to support industries undergoing digital transformation. Our goal is to establish Simply NUC as a trusted partner for those looking to innovate with small form factor compute and rugged systems.”

Simply NUC has already secured a significant healthcare project in the region with a 450-unit deployment of its AirServer Connect 3 solution. The company is also in advanced discussions with several software vendors exploring the integration of Simply NUC’s hardware customization into their platforms.

Initially, Simply NUC will introduce its core portfolio of small form factor and rugged edge systems, including its extremeEDGE Servers™, to meet APAC’s growing demand for remote, AI-ready compute solutions. Localized support, logistics, and sales infrastructure will follow as part of the second phase of regional development.

This strategic move will enable Simply NUC to support medium to large organizations across key industries, particularly those undergoing digital transformation, while delivering consultative support through a regional team offering both pre-sales engineering and post-deployment services.

About Simply NUC
Formed in 2015 and headquartered in Round Rock, Texas, Simply NUC, Inc. is a global systems integrator and OEM specialising in customised small form factor PCs. Simply NUC provides fully configured, warrantied, and supported PC systems to businesses, along with end-to-end NUC project development and custom operating system installations. With a strong focus on delivering AI-optimised hardware, Simply NUC is committed to enabling intelligent computing anywhere it’s needed. For more information, visit www.simplynuc.com.

Round Rock, Texas – April 11, 2025 — Simply NUC today announced its Diamond sponsorship of the upcoming Scale Computing Platform//2025, May 13-15, 2025 at Resorts World in Las Vegas, NV. The  flagship event is open to IT professionals and partners, and aims to capture the spirit of inclusion with its tagline — “Let’s innovate and transform together.”

The three-day event will feature live and on-demand sessions and offer exciting networking opportunities, educational and best practices sessions, an awards ceremony, a closing reception, and much more. This year the themes for Platform//2025 sessions include virtualization and hybrid cloud computing, edge computing, and IoT, cybersecurity and data privacy, storage, networking and 5G, sustainable and green computing, and partners building a business with Scale Computing.

This year, Platform//2025 will also offer two on-site certification courses before the event: SC//Platform Beginner Certification and SC//Platform Expert Certification. Both courses include hands-on learning, enabling participants to follow along with the instructor and apply newly learned skills within the platform.

“Being the diamond sponsor of Platform//2025 is the perfect extension of our shared mission to transform edge computing for enterprise businesses,” said David Kosloski, VP of Marketing at Simply NUC. “Our partnership, combining Scale’s SC//Platform with our compact, high-performance PCs deliver next-gen solutions that are reshaping how businesses can operate at the edge.”

Simply NUC is a global leader in small form factor computing, delivering powerful, customized PC solutions that are ready to deploy in any environment from the data center to the edge. With a focus on AI-optimized computing hardware, Simply NUC designs systems that meet the demands of modern workloads in industries like retail, quick service restaurants, industrial automation, and edge AI. Their new extremeEDGE product line offers rugged, high-performance solutions built to thrive in space-constrained, remote, or harsh environments. Simply NUC and Scale Computing partner together to empower enterprise businesses with a robust solution that combines the power of Scale Computing HyperCore (SC//HyperCore) with the performance and flexibility of the Simply NUC’s compact devices like the Onyx NUC.

Please visit the Platform//2025 event page for more information or to register for this year’s summit. Use the code “SCPF2025ADDL20” to take 20% off your registration fee. To learn more about Simply NUC’s involvement at Platform//2025 visit: landing.simplynuc.com/platform-2025.

About Simply NUC

Formed in 2015 and headquartered in Round Rock, Texas, Simply NUC, Inc. is a global systems integrator and OEM specializing in customized small form factor PCs. Simply NUC provides fully configured, warrantied, and supported PC systems to businesses, along with end-to-end NUC project development, and custom operating system installations.. With a strong focus on delivering AI-optimized hardware, Simply NUC is committed to enabling intelligent computing anywhere it’s needed. For more information, visit www.simplynuc.com.

About Scale Computing

Scale Computing is a leader in edge computing, virtualization, and hyperconverged solutions. Using patented HyperCore™ technology, Scale Computing Platform automatically identifies, mitigates, and corrects infrastructure problems in real-time, enabling applications to achieve maximum uptime, even when local IT resources and staff are scarce. Edge Computing is the fastest-growing area of IT infrastructure, and industry analysts have named Scale Computing an outperformer and leader in the space, including being named the #1 edge computing vendor by CRN. Scale Computing’s products are sold by thousands of value-added resellers, integrators, and service providers worldwide. When ease-of-use, high availability, and TCO matter, Scale Computing Platform is the ideal infrastructure platform. Read what our customers have to say on Gartner Peer Insights and G2.

Driving Innovation and Continued  Business Growth, Simply NUC Announces Strategic Leadership Changes

AUSTIN, Texas; BELFAST, United Kingdom; DUNLEER, Ireland —March 12, 2024

Simply NUC, a global leading provider of customized PC solutions, is pleased to announce strategic executive changes aimed at driving accelerated business growth. Jonny Smith has been appointed as the new Global CEO, while Ryan McAnlis joins as the Chief Revenue Officer (CRO).

Having previously served as Co-CEO, Jonny Smith has demonstrated remarkable leadership overseeing the UK / EMEA business, contributing significantly to its growth.  Now, in his role as the sole CEO, Jonny will continue to guide Simply NUC through its next phase of expansion and market dominance within the small form factor PC industry.

“I am thrilled to lead Simply NUC at such an exciting time in the company’s journey,” said Jonny Smith. “I believe in the immense potential of customized computing solutions, and I look forward to working with our talented teams to capitalize on the growing demand for our customers.”

Aaron Rowsell, now Founder and President, will continue to guide the company’s vision on long-term product strategy and enterprise engagement.

In tandem with these changes, Simply NUC introduces Ryan McAnlis as the Chief Revenue Officer (CRO). Ryan brings a wealth of sales experience, having spent over 15 years in corporate and channel roles at Cisco Systems, JAR Technologies (acquired by Calnex Solutions), Techstart Ventures, and Sales Geek Ireland. 

Ryan’s key responsibility will be to unite the Marketing and Sales teams, fostering a collaborative approach to enhance B2B growth strategy. The move is expected to strengthen Simply NUC’s position in the market and further elevate its offerings to business clients.

These strategic leadership changes reflect Simply NUC’s commitment to adapting and evolving in the dynamic technology landscape. The company remains dedicated to providing unparalleled custom mini PC solutions while fostering a leadership team that blends experience, vision, and strategic acumen to drive continued success.

Formed in 2015 and headquartered in Round Rock, Texas, Simply NUC, Inc. is a global systems integrator and OEM specializing in small form factor computers. Simply NUC provides fully configured, warrantied, and supported mini PC systems to businesses and consumers and end-to-end NUC project development, custom operating system installations, and NUC accessories. For more information about Simply NUC visit: https://simplynuc.com/

On the heels of Intel’s announcement to stop investment in the NUC product line, Simply NUC is ready to take the lead.

AUSTIN, Texas; BELFAST, United Kingdom; DUNLEER, Ireland; July 11, 2023; Simply NUC, Inc, a leading mini PC solutions company, announced they are prepared to continue ramping their investment in mini PCs and the NUC product line as Intel has announced their intentions to stop investment in this area and pivot their strategy to enable ecosystem partners to continue NUC innovation and growth.

“I am privileged to have helped start up the NUC business at Intel,” said John Deatherage CMO of Simply NUC. “Simply NUC has a strong portfolio of branded products and remains 100% focused and committed to delivering small form factor solutions.”

Over the last eight years, Simply NUC has been building up a comprehensive portfolio of OEM branded products with the initial intent of filling gaps in Intel’s NUC portfolio with product lines like the fanless Porcoolpine and Everglades, and long-life mini PCs with a
seven-year supply commitment. Subsequently Simply NUC launched standard 4×4 Intel-based NUCs with Topaz and Emerald, and AMD-based minis with the Ruby product lines.

“We’ve come a long way with our own branded product lines,” said Aaron Rowsell co-CEO of Simply NUC. “This year, I’m excited to say we’ve been pushing the envelope of innovation with AMD-based Moonstone – the highest performing 4×4 mini PC to ever launch; and we are working on an Intel-based 4×4 product line which will launch later this year that will achieve a completely new tier of NUC performance. With Simply NUC, we’ve got you covered.”

Formed in 2015 and headquartered in Round Rock, Texas, Simply NUC, Inc. is a global systems integrator and OEM specializing in mini computers. Simply NUC provides fully configured, warrantied, and supported mini PC systems to businesses and consumers,
as well as end-to-end NUC project development, custom operating system installations, and NUC accessories. For more information about Simply NUC, visit www.simplynuc.com.

Contact: John Deatherage, CMO, [email protected]